• Justine Elamatha

Lurpak Salted Butter - Denmark

Updated: Nov 29, 2020

Our first review of our European juggernaut! Like Président, this is one of the top commercial butters on the market. Solid supply chain, consistent, reliable.

Growing up in Canada, I don't remember seeing this brand. That being said, that was *cough* at least 10 years ago, so perhaps one's memory is failing.


I did, however, become hyperaware of Lurpak's market dominancy during our time in the UK. Leading up to Christmastime, these guys came on strong with their extremely successful, captivating and visually stunning 'Cooking Up A Rainbow Today' ad campaign. I could watch that corn and that red cabbage all day, and let's all take a moment to LOL at that exploding aubergine, shall we?


Cheeky.


This company has a strong advertising department. One that makes you sit up and take notice. Their esteemed voice artist was Rutger Hauer, of Guinness and Blade Runner fame, until his passing in 2019 (pre Covid). Lurpak's production value is HIGH.


Their butter production is HIGH. They're one of the market leaders for a reason. They're a big enough company to have #SomethingForEveryone. Solid supply chain, reliable products, generations of consumer trust. Cooks range, reduced whatever-you're-avoiding-this-quarter, spreadable, salted, unsalted, unicorn, whatever. Butter based? They do it.


That being said, there were so many lovely artisanal or grass-fed butters available in the UK, I never got around to implementing the advertising's intent. Sorry, Lurpak!



Lurpak Salted Butter Appreciation


Butter Break Down


Appreciation Date: 25/05/2020

Country of Origin: Denmark

Point of Procurement: Carrefour

Purchase State: Frozen

Price/100 g: AED 4.50 (Though it's much cheaper if purchased at a higher volume.)

Milk: Cow, pasteurised.

Salt Content: 1.2%

Milk Fat Content: Min 80%

Milk Solids: Max 2%

Moisture: Max 16%

Ingredients: Pasteurised fresh cow's milk, salt.

Declared Possible Allergens: cow's milk.

Company Website: https://www.lurpak.com



Butter Evaluation


In which we discuss Lurpak Salted Butter.


Me: So this is butter from Denmark.


Girl, 9: Okay.

Me: How's the colour?

G9: Pretty good.

Me: It's a beautiful light yellow.







G9: It doesn't smell like much.

Me: No, it doesn't seem to, does it?


G9: It tastes okay.

Me: Yeah... there's a faint tangy thing going on but it's not cheese or a lacto ferment.

G9: It's good. I like it.

Me: Yeah. It's good but it's quite blank.

G9: 3/5

Me: Yep. 3/5.



Final Rundown


According to the history of the company, a bunch of Danish dairy farmers got together in the early 20th century to increase sales through product consistency. I think that's certainly been a defining quality. This butter is good but it's very much a blank canvas. It's salty and tastes rich rather than really buttery. There's something tangy about it that, on my palate, leans more metallic rather than lacto fermented. I think I am biased in that I know Lurpak is a huge producer and handles its dairy accordingly. That being said, we are always happy to go tasting again!


Nothing to get upset about; nothing to get excited about either. Except maybe their advertising.


Colour: Nice light yellow.

Aroma: Practically nothing. Slight cream.

Taste: Well salted, fatty with a metallic-tang to the end.


6/10


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